What the Purple Guide says
The Purple Guide (Events Industry Forum) is the industry reference for planning event staffing in the UK. Local authority licensing usually adopts it.
Risk-based ratios
Higher-risk crowds (alcohol, standing, tribal following) warrant 1:100 or better. Seated corporate events can run at 1:250. Low-density outdoor gatherings may plan at 1:1000 with mobile teams.
Density measurement
Density above 4 persons/m² is uncomfortable; above 5/m² is dangerous. Steward numbers alone cannot fix over-density — capacity and flow controls do.
Deployment across the venue
Concentrate stewards at ingress, egress, stages, exits, and pinch points. Roving patrols cover interstitial zones.
When to add stewards mid-event
Trigger points: crowd density approaching design limits, weather change, incident, delayed programme. Uplift plans should be pre-agreed with the Safety Advisory Group.